As every Primary Care Physician knows, men don’t like to go to the doctor. In Latin culture – and I’ve found this to be true with men of many cultures – a false sense of “machismo” gets in the way of having an annual wellness exam and a forthright discussion of symptoms and concerns, especially when it comes talking about sexual health. September is national Prostate Cancer Awareness Month, which serves as an important reminder for men to start a conversation with their doctor about a topic they may be too embarrassed to talk about.