The Cancer That Kills 50,000 Americans Annually is Highly Preventable. What Are We Waiting For?

In 1998, Today Show host Katie Couric tragically, and very publicly, lost her husband to colon cancer, shining a spotlight on this “silent killer.” In an effort to encourage screening and awareness, Couric famously underwent a colonoscopy live on the Today Show. If she can do it, America began to think, “maybe I can too.” Two years later, in 2000, then-president Bill Clinton proclaimed March Colorectal Awareness Month.